What Brands Need to Know Ahead of the World Cup

With the World Cup fast approaching, Footballco’s SVP of Sales, Seth Hart has written for Ad Week on what brands need to know to navigate this period, made even more congested by the traditional Christmas marketing campaigns.

Through the article Seth references our Global Portrait of World Cup Fandom report, pulling nuggets of information that should help brands activate around any major sporting event, not just the World Cup.

Read the full article, including what we both expect and advise brands to do during this unique World Cup at AdWeek.