‘It’s just CSR’ and other myths in women’s football marketing

For many brands and agencies, finding their place in women’s football can be confusing, and it’s not helped by what we see as five common myths related to the game, fandom, and the role of brands.

This report from Football highlights what we see as five common myths that prevent brands from investing in women’s football and the reasons why they’re just that, myths.

The five myths covered in this report include:

  • It’s too niche

  • Women’s football doesn’t have real fans

  • The men’s game is better

  • It’s just CSR

  • My brand has no role in football