Head of Marketing & Communications
Location : UK, London
department : Marketing
Type : full time
Minimum Experience : Experienced
ABOUT FOOTBALLCOFootballco is a global, football focused, digital platform with an ambition to own the entire non-live football landscape worldwide and become THE digital destination for all football fans across the globe. Combining some of the most forward-thinking minds in football, an award winning creative and production function, as well as digital platforms that are loved by 400m fans globally, FC aims to own the digital fan ecosystem across the world’s biggest sport.
With 300 permanent employees across the world, FC is a diverse, disruptive, brave, dynamic, agile and fun organisation. Our work-hard, play-hard attitude supports these values – with the football fan always front of mind, leveraging a world class tech platform and our track record (since PERFORM) of being first to market.
We connect fans to football and brands to fans, come join us and be a part of it!
ABOUT THE ROLE
The Head of Marketing & Communications will develop and execute strategic marketing and communication plans across both B2B and B2C channels to increase the visibility, credibility, engagement, and audience growth for Footballco’s portfolio of brands — primarily GOAL, Mundial, and Indivisa. This role will lead all marketing, performance marketing, public relations, and communications efforts, ensuring alignment with the company’s goals and objectives. The ideal candidate will have experience across both the technical and the creative side of marketing.
We are looking for someone to drive brand marketing, delivering meaningful moments and campaigns that elevate the profile of our brands, and oversee performance marketing to accomplish growth KPIs.
Success in this role means delivering growth across subscriber KPIs and creating impactful marketing campaigns that drive excitement, inspiration, and brand credibility. A passion for the inclusive nature of modern football is a must but experience in football or sports is not required.
Here are some of the diverse challenges that this leader will undertake for our portfolio of brands:
How can we grow Mundial’s magazine subscribers via a combination of performance marketing and brand marketing?
How can we elevate GOAL’s brand in key markets such as the UK, the USA, and the Middle East?
How can we drive home our brand values with consumers in a cluttered sector?
How can we drive downloads of the GOAL app or registrations on our website?
How can INDIVISA mature as a brand and create partnerships with ally brands in women's football?
What would research tell us is the most effective way to deepen our relationship with our audience?
How can we create meaningful events & experiences for our portfolio of brands?
How can we better engage & retain our clients, partners, and advertisers with B2B activations, events, or more?
WHAT YOU’LL BE DOING
Strategic Planning and Execution:
Develop concurrent marketing initiatives (leveraging paid media, digital media, events, partnerships and more) across our portfolio of brands and demonstrate the impact delivered by each
Define an annual Marketing & PR budget that supports Footballco’s vision and business priorities, including increased brand awareness and hitting key growth targets.
Develop and implement comprehensive marketing and communication strategies with executive stakeholders across the organisation including Sales, Strategy, Product, and Editorial to accomplish our goals.
Performance Marketing & Growth
Hit subscription targets for our brand MUNDIAL.
Create new performance strategies connected to specific business KPIs across our broader portfolio of brands.
Public Relations and Communications:
Be proactive in B2B communications, including media outreach, events, and speaking opportunities to drive greater awareness and credibility around our brands.
Maintain and optimise Footballco’s digital presence, key digital infrastructure, and a full digital brand asset suite. Develop and own Footballco’s native content program to enhance our earned media strategy.
Understand the market, competitors, and consumer behaviour; identify market trends and opportunities
Market Research and Analysis:
Partner with our internal research team to develop insights and studies ensuring we anticipate and exceed the needs of our fans, users, and communities using NPS and other stakeholder surveys.
Analyse research data to refine marketing strategies and tactics.
Branding & Creative Campaign Development:
As a publisher, our content is our marketing. As a result we do not execute above the line marketing campaigns.
However, you will be expected to conceptualise and execute the occasional marketing campaign that generates excitement, inspiration, and awareness by collaborating with our internal design, creative, and editorial teams as required to bring these ideas to life.
Enhance the brand image and voice across our portfolio. Ensure consistency in branding and messaging.
Team Leadership:
Lead and mentor the marketing and communications team.
Foster a collaborative and creative working environment.
WHAT YOU HAVE
8-10 years experience in marketing or communication roles — preferably in the publishing, sports, or social media industry — including people management experience
Knowledge of the UK media, publishing, or sports industry, ideally with established relationships in these circles
Demonstrated paid growth experience with track record of success
Excellent strategic, analytical, and verbal communication skills
Strong stakeholder management skills and the ability to build and nurture relationships
Data-driven approach to decision-making and a track record of leveraging research to inform marketing or communication strategies
B2B communications experience including media outreach, events, and speaking opportunities
Proven success at recruiting, motivating, inspiring, and managing a team
Experience working in a cross-border, multicultural, fast-paced environment is preferred
Event experience (B2B and B2C) is preferred
Leading a successful rebrand or brand evolution project is preferred
Knowledge of performance marketing tools & plugins, e.g. Klaviyo, Shopify, Formtoro, Fomo, Videowise, AnyTrack / Clickmagick, Estimated Delivery app, is preferred
Possess a passion for football, culture, and everything it touches or willingness to dive in and learn it! Prior experience in football is not required.
About Our Brands:
GOAL is Footballco’s flagship news brand published in over 20 languages. GOAL is the global leader in football news & scores, with more news stories in more languages than any other publisher on earth. We write news, opinion, and analysis about elite mens’ and womens’ football in every major footballing market. GOAL also creates entertaining video on social media, engaging fans with premium in-house content they cannot find elsewhere. This makes us one of the biggest social publishers on earth as measured by video views and engagement.
MUNDIAL is a lifestyle brand that reminds you why you love football. With a mix of ethnographic reporting and football storytelling delivered as a quarterly print magazine and a subscription website, MUNDIAL is the thinking fan’s antidote to football news without substance or personality. We also create limited products with fashion and culture brands that appeal to insiders and tastemakers.
INDIVISA is a driving force behind the women’s football movement. With elite and grassroots coverage, relatable storytelling, and lifestyle features, INDIVISA is dedicated to more women in football. INDIVISA publishes on web and social media, operates a webstore, and supports a grassroots club syndicate.
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.