Senior Commercial Product Manager
Location : UK, London OR Leeds
department : Senior commercial product manager
Type : full time
Minimum Experience : mid/senior level
ABOUT FOOTBALLCOFootballco is a global, football focused, digital platform with an ambition to own the entire non-live football landscape worldwide and become THE digital destination for all football fans across the globe. Combining some of the most forward-thinking minds in football, an award winning creative and production function, as well as digital platforms that are loved by 400m fans globally, FC aims to own the digital fan ecosystem across the world’s biggest sport.
With 300 permanent employees across the world, FC is a diverse, disruptive, brave, dynamic, agile and fun organisation. Our work-hard, play-hard attitude supports these values – with the football fan always front of mind, leveraging a world class tech platform and our track record (since PERFORM) of being first to market.
We connect fans to football and brands to fans, come join us and be a part of it!
ABOUT THE ROLE
This Role can be based in our London OR Leeds Office.
The Senior Commercial Product Manager will work with the SVP of Revops and sales leaders to set the advertising strategy and vision. Defining objectives and requirements to deliver an always on roadmap to enhance and optimise the advertising products across all owned and operated websites, apps, video and network partners.
The Senior Commercial Product Manager will also oversee the product strategy and requirements for the affiliate products in OTT and Betting across owned and operated as well as our network partners, again working with senior stakeholders to set the vision and strategy.
You will be accountable for the success of the advertising and affiliate products, managing the product backlog, prioritising and maintaining the development of opportunities that the engineering team are working on, ensuring they deliver the most significant value for Footballco, and our users.
You will be expected to develop a deep understanding of how users interact with our properties through user research and analytics, and collaborate with a matrix of stakeholders to enhance the products to deliver revenue and repeat business.
The department works with an ethos of continuous improvement, promoting and living our values, recognising everyone’s potential to deliver fan first experiences across our portfolio of products.
WHAT YOU’LL BE DOING
Working with our sales and revenue operations teams to develop an ambitious and clear advertising product vision and strategy, effectively communicating this strategy to relevant stakeholders and teams
Effectively translate the advertising product strategy into a product roadmap, identifying priorities based on greatest impact to revenue
Own and take responsibility for the effective delivery of the consent management platform
Work with revops and design teams to optimise the ad placement to increase viewability, ad performance, completion rates and page RPM
Act as the product and technical lead with third party programmatic partners
Play an active role in defining the 1st and zero party data strategy. Types of data captured , how it’s stored and then used for commercial gains
Launch and oversee an affiliate management platform, allowing the affiliate teams to scale the affiliate business across owned and operated and network websites
Lead product discovery with the team, researchers and wider stakeholders to develop, experiment and test new ideas that help shape the value proposition
Integrate usability studies and research into product requirements to enhance user satisfaction and ensure customer-driven design
Ensure communication around priorities, developments and changes are clearly understood by stakeholders across the business
Plan product development out into future by e.g maintaining a backlog 3 to 4 sprints ahead of the team
Involvement in sprint planning meetings to help provide clarity and elaborate user stories to help the team better understand the requirements
Successfully identifies risks and mitigations that remove risk and uncertainty early in product development
Promote and encourage a continuous delivery culture within the product team, with focus on releasing value incrementally to deliver against objectives and key results
Analyze market trends, competitive landscape and industry development to identify various ad product opportunities
Act as the ad and affiliate product subject matter expert for the product team, providing insight, context and additional information as needed to help understanding of what is required
WHAT YOU HAVE
Technical Skills
Excellent knowledge of the advertising technology landscape including direct experience of ad server and programmatic partner integrations
Good knowledge of the affiliate technology landscape
Experience setting up DMPs both from a strategic and technical point of view
Strong understanding of Ad servers, pre-bid wrappers , programmatic partners (SSPs, DSPs) and active troubleshooting across each
Previous experience of page design and templates to drive high page RPMs while maintaining high user engagement
Hands-on experience with Pixels, Attribution Settings, and web technologies - JavaScript, HTML, CSS, and APIs.
Strong understand of affiliate campaign management, attrition and post click tracking
Product Knowledge Skills
Strategic thinking – developing product vision & strategy, value propositions, and defining product market fit
Product discovery – identifying user needs & adopting user centered design practices to develop opportunities into hypotheses, ideas, and prototypes for user testing
Product optimisation techniques – setting up experiments such as A/B and multi-variant tests to validate and build confidence in our hypotheses
Ideally previous experience with tools such as Confluence, data visualisation, Figma, Jira
Voice of Customer – collaborating with the design team and insights to devise ways to understand customer needs and underlying motivators
Individual Skills
Growth and learning mindset, collaborator, and team player
Strong communication skills with comfort speaking with business stakeholders
Strong problem solver with ability to manage and lead the team to push the solution and progress
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.