SAUDI
FOOTBALL
FANDOM
IN 2024

Conducted by Footballco, this comprehensive study of football fandom in Saudi Arabia provides valuable insights into the profiles and needs of football fans in the region.

By understanding these dynamics, the study aims to fuel further growth of the sport and enable brands to capitalise on opportunities to engage with audiences around the major leagues happening throughout the year.

This report covers the following areas:

  • The Saudi football fandom landscape

  • Saudi promise and Vision 2030

  • The women’s game in Saudi Arabi

  • The Saudi Pro League

  • Fan segmentation

  • The rise of player power

  • Gen-Z and Game changers