July - December 2023

Google’s mission was clear: to increase visibility for women’s football at the 2023 Women’s World Cup in Australia, with Google Pixel at the centre of the experience.

Partnering with TikTok, we delivered daily content shot entirely on Pixel, ranging from challenges and fan reactions to influencer-led episodes. With 135 assets across six markets in just 35 days, Football on Pixel redefined storytelling during an international tournament.

Building on this success, we transitioned into the domestic season, highlighting Google Pixel’s partnerships with leading teams and leagues, including Arsenal, Liverpool, and the Frauen-Bundesliga.