Footballco Release Saudi Football Fandom Report
Footballco have released a new report covering the evolving football fandom in Saudi Arabia. The comprehensive study provides valuable insights into the profiles and needs of football fans in the region.
The study aims to fuel further growth of the sport and enable brands to capitalise on opportunities to engage with audiences around the major leagues happening throughout the year.
With its MENA HQ located in Rhiyad, Footballco reaches more than 192 million fans across the MENA region, including over half of the adult population of Saudi Arabia each month through GOAL, KOOORA and brands focused on specific audience segments; Footballco knows how fans behave and what they want.
With the World Cup heading to Saudi Arabia in 2034 and through a combination of international stars, local talent and an audience of young and passionate fans, there’s no market quite like, but equally, that can make it a tough one to negotiate.
To help, the report covers the following topics:
The Saudi football fandom landscape
Saudi promise and Vision 2030
The women’s game in Saudi Arabi
The Saudi Pro League
Fan segmentation
The rise of player power
Gen-Z and Game Changers
