From tourism and brands to Netflix and stadiums, we discuss Saudi Arabia’s bid for the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit.

From the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and what made Business of Fashion call AC Milan 'The football team that finally got fashion right'.

We run through SportsPro's list of the world’s 50 Most Marketable Athletes with help from SportsPro's Ed Dixon and Sam Carp

How to create club-owned podcasts with Sport Social's with Jim Salveson | Matt Tasker on creating Manchester United's first podcast.

Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, from their Breaking Limits program and barriers faced by girls trying to progress in sports to the brand’s UEFA and FIFA partnerships and their focus on young female players.

Google's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sport

Managing and marketing a club in one of the most dangerous cities in the world with club president Luis Rodriguez.

Acid FC's founder, Ed Cowburn, on trends in kit design, the role of creatives in football, why smaller clubs are setting the creative benchmark, and what it's like designing the kit for your hometown club.

Michael Yormark, the president of Roc Nation Sports International, about being part of Jay-Z's Roc Nation empire, how the agency differentiates itself and the importance of the Ballon d'Or for Vini Jr. 's career.

Euro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing and media stories from Euro 2024

England to Bob Marley - How Admiral invented the replica football shirt industry and pivoted to award-winning colabs

Mike and Marco were on stage with Footballco's PR Manager, Paul Rayment, to discuss the Juventus Creator Lab - the club’s new approach to creation, where creatives with different talents - designers, video makers, writers, influencers, streamers, social media creators - join forces in a single production centre in the heart of the Juventus headquarters.

We speak to Las Vegas Lights owner and MLB six-time All-Star, Jose Bautista about plans for the Lights and what it's like running a club in Las Vegas

On this episode, we’re speaking with Inigo Diaz de Cerio, International Area Manager of Real Sociedad. Inigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in the UEFA Champions League had on its brand.

On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugby, and cricket, having worked with some of the biggest brands and rights holders in the space.

Hear how Charlton Athletic are seeing the benefits on and off the pitch and using EDI to create a unique proposition for brand partners looking to reach young football fans.

On this show, we're talking with the team behind the CBBC football documentary series 'The Academy', a show for preteen children that focuses on the young players at Southampton FC's academy.

On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club’s training grounds has supercharged the club’s branded content and fan-first video output.

How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in Sweden

How purpose and community-driven USL team became one of the coolest clubs in soccer