Account Director
Location : UK, London
department : CLient Services
Type : full time
Minimum Experience : Mid level
ABOUT FOOTBALLCOFootballco is a global, football focused, digital platform with an ambition to own the entire non-live football landscape worldwide and become THE digital destination for all football fans across the globe. Combining some of the most forward-thinking minds in football, an award winning creative and production function, as well as digital platforms that are loved by 400m fans globally, FC aims to own the digital fan ecosystem across the world’s biggest sport.
With 300 permanent employees across the world, FC is a diverse, disruptive, brave, dynamic, agile and fun organisation. Our work-hard, play-hard attitude supports these values – with the football fan always front of mind, leveraging a world class tech platform and our track record (since PERFORM) of being first to market.
We connect fans to football and brands to fans, come join us and be a part of it!
ABOUT THE ROLE
The Commercial arm of Footballco is looking for a football obsessed Account Director, who will nurture and manage a number of our major client accounts. With a dedicated team you will strategically advise clients, ensure campaign plans are activated, reported on and optimised; and be at the forefront of new initiatives across our owned platforms.
If you’ve spent a number of years working in a senior position within an agency, rights holder or brand, delivering digitally and socially led football content marketing campaigns targeting sports fans; and if you truly understand the sports media landscape and the power of social media to engage with fans – then we want to hear from you!
WHAT YOU’LL BE DOING
Strategy & planning – work with central strategy, planning and creative teams to pull together innovative digital marketing campaigns to hit KPIs
Campaign activation – own the activation and optimisation of these campaigns and ensure they over deliver against predefined KPIs within the allocated budget
Creative understanding - guide content and creative teams using your understanding of media platform formats and styles of creatives that work best on each platform
Stakeholder management - develop a detailed understanding of all stakeholders, your clients ecosystem and build relationships
Team management – work closely with the Head of Client Services to build a team and culture that ensures everyone is clear in which direction they are pulling and incentivised to go the extra mile as well as managing and developing junior team members
Campaign reporting – keep across all campaigns and make sure timely and accurate reports are delivered to all key stakeholders – highlighting key learnings and insights that will ensure we are constantly evolving and progressing our approach
Up sell – always look for opportunities to unlock new projects and briefs
Renewals – manage the renewal process ensuing we are perfectly positioned off the back of successfully delivering campaigns to renew
Value add - develop ideas that add value to clients both from a business and relationship perspective
WHAT YOU HAVE
Extensive experience working in a senior account handling role within an agency, right holder or brand environment preferably in sport
Extensive knowledge of sports media, digital marketing and the social media space
Experience of working with brands, leagues or broadcasters on social media platforms
Excellent organisational and project management skills with the ability to juggle and prioritise multiple clients and tasks
Delivering client presentations
Managing budgets and invoicing
Strong attention to detail
Excellent people management and communication skills with the ability to communicate at all levels
Ability to work across multiple teams
A high degree of self-motivation
A committed, positive and proactive approach
Strong commercial awareness
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.