Branded Social Content Director
Location : UK, London
Department: Strategy
Type : Full Time
Minimum Experience : Senior
ABOUT FOOTBALLCOFootballco is a global, football focused, digital platform with an ambition to own the entire non-live football landscape worldwide and become THE digital destination for all football fans across the globe. Combining some of the most forward-thinking minds in football, an award winning creative and production function, as well as digital platforms that are loved by 400m fans globally, FC aims to own the digital fan ecosystem across the world’s biggest sport.
With 300 permanent employees across the world, FC is a diverse, disruptive, brave, dynamic, agile and fun organisation. Our work-hard, play-hard attitude supports these values – with the football fan always front of mind, leveraging a world class tech platform and our track record (since PERFORM) of being first to market.
We connect fans to football and brands to fans, come join us and be a part of it!
ABOUT THE ROLE
Footballco is looking for an experienced social media content expert to join our team. The Branded Social Content Director will have an in-depth understanding of all things social – from channel strategy and content creation, best practice for organic social activations, the impact of trends and platform updates, campaign delivery considerations and beyond. They will also have the vision, ambition and creativity to lead our efforts to constantly evolve our social content offering in partnership with creative, content and video editorial teams
We need someone who knows all existing social media platforms inside and out, who has a passion for the industry, an appreciation of the nuance of driving engagement with football fans in a crowded space and experience of working with brand partners to seamlessly integrate their marketing messages into social content.
This position is based in our London offices -with 3 days a week in the office. We offer competitive compensation and a bonus scheme.
WHAT YOU’LL BE DOING
Be the social media expert in the department and responsible for inspiring and advising on the latest formats and innovations
Be responsible for leading, inspiring, bettering and growing our small branded social content subteam
Work closely with the wider commercial strategy team and editorial and video teams to develop, package, and optimise editorial IP and formats to build sponsored content and adapted IP offerings for commercialisation.
Work closely with our client services team to build out distribution timelines and content plans, and be responsible for communicating this strategy to clients with real insight and rationale
Work closely with a number of creatives, producers and designers to make sure that all of our ideas are being used in the best way and on the right platforms
Work closely with design and production and help optimise our output, ensuring that everything is in the right format
Work closely with our paid social team to monitor content performance throughout the live period, making changes where necessary and learning for future projects
Use social media analytics to optimise future content and ensure KPI’s are hit
Help craft, compile and critique social copy for various comms platforms
Support team members on content planning and distribution of commercial campaigns
Keep abreast of what our competitors are doing across the industry and feed insights and intelligence into the team and other departments
WHAT YOU HAVE:
Experience working as a social media manager, content strategist or similar, specifically within a digital agency, content publisher or media business or social agency
A second-to-none understanding of all social media platforms – how they work, what works well, the latest innovation and the top talent
Experience delivering and tracking a variety of projects across all digital and social channels
Experience working with and leading a content team with proven results
A good understanding of football and all that it transcends in popular culture (being a football fan is a bonus, but not essential)
Strong presentation skills and the ability to articulate your thinking to clients and those around you
The ability to be extremely disciplined and ensure the agency process and protocol is fulfilled, while visibly demonstrating an adaptable approach
A hunger and a willingness to learn and the desire to pass this on to your peers
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.